Lead Conversion Paradox (For Marketing Agencies)

I had a meeting recently with the founder of a highly respected digital marketing agency, and his comments about lead conversion caught me a little off guard. This firm specializes in SEO, PPC, and some managed services, and they’re good. They focus a lot of attention...
10 Best Email Subject Lines

10 Best Email Subject Lines

With more than 124 billion business emails being sent per day and the average office worker receiving more than 100, we all have a lot of inbox clutter to manage. Despite the clutter, email can still be an effective way to communicate with and engage prospects and...

Increase Email Open Rates and Click-Throughs

Email open rates not what you’d like them to be? Welcome to the club. 90% of marketers see email marketing as a primary objective, and yet many struggle to show clear ROI and hit their campaign goals. Our team did some research to help our clients understand why...

Marketing Automation: Taking Out The Trash

An introduction into the world of Sales and Marketing Automation by Conrad Kolba. Isn’t it great when you tell your son that trash day is on Tuesday and he takes out the trash every Monday night without being reminded? Isn’t it wonderful when your staff follows up on...