Increase Email Open Rates and Click-Throughs

Email open rates not what you’d like them to be? Welcome to the club. 90% of marketers see email marketing as a primary objective, and yet many struggle to show clear ROI and hit their campaign goals. Our team did some research to help our clients understand why...

Marketing Automation: Taking Out The Trash

An introduction into the world of Sales and Marketing Automation by Conrad Kolba. Isn’t it great when you tell your son that trash day is on Tuesday and he takes out the trash every Monday night without being reminded? Isn’t it wonderful when your staff follows up on...

Lead Nurturing Needs Are On The Rise – Here’s Why

Inbound Lead Paradox As we work with business owners and marketing leaders to automate their lead nurturing and conversion systems, I am surprised how often I hear misconceptions about the value of their inbound leads based on their poor conversion rates. That issue...

What’s New- ClientTether 2.5

A Look at Client Engagement Features When it comes to client engagement and sales automation, being able to send a delayed message is paramount. We have made it super simple and easy with version 2.5. Months ago, during a demo of ClientTether’s client engagement...