8 BEST Ways to Increase Your Online Close Rate

8 BEST Ways to Increase Your Online Close Rate – TODAY! Increasing your conversion rate is the foundation of higher sales volume and better sales performance. A higher conversion rate reduces internal costs per sale, increases your marketing ROI, and frees up more...
Using Video to Engage Clients

Using Video to Engage Clients

Did you know that using video to engage clients on a landing page can increase conversion by 80%? Additionally, combining video with full page ads boosts engagement by 22%! There is a valuable opportunity for your business to implement video in your sales and...
SAM Cures Lead Follow-Up Blues [Absolute Air Success Story]

SAM Cures Lead Follow-Up Blues [Absolute Air Success Story]

Lead follow-up blues are a thing of the past for Absolute Air, a home service business in Utah County, UT that has increased its new lead closing ratio from 15% to 45%+. This is a solid 3X increase. Don’t go thinking, “…those leads must be better...
7 Best Email Greetings

7 Best Email Greetings

Do you have the same problem as me? The problem of slow-onset anxiety when drafting an email and you aren’t sure what the best email greeting should be for your recipient. Is “Hey” too relaxed, is “Dear” too formal, is “Morning!” too cheery (especially if it’s a...
Wanna Look Like a Rockstar? [The Maids Success Story]

Wanna Look Like a Rockstar? [The Maids Success Story]

Every franchisor aims to give the best products and services to their franchisees, especially in  their marketing and sales. Ideally, franchise systems seek to improve franchisee business, allow them to work a little less, make a little more, close more sales, and...

Lead Conversion Paradox (For Marketing Agencies)

I had a meeting recently with the founder of a highly respected digital marketing agency, and his comments about lead conversion caught me a little off guard. This firm specializes in SEO, PPC, and some managed services, and they’re good. They focus a lot of attention...