Most of your current customers would be happy to give a review, so don’t be too shy or hesitant to ask for one. You should also be asking them to refer their friends and business acquaintances. The best way to see these results, is to offer incentives. We all know people love free stuff. If it is a Starbucks gift card or a piece of exclusive swag – your customers will give good reviews, refer their friends and at the same time become walking billboard! They money you spend on incentives will pay off when you receive a positive review that will help gain a new customer, or get you a solid referral. Many time it’s the customers who come in as referrals that tend to be the most loyal of all new customers. They feel comfortable choosing your company when a friend of theirs has already seen success.