The Value of Using Video to Engage Clients

The Value of Using Video to Engage Clients

Did you know that including video on a landing page can increase conversion by 80%? Additionally, combining video with full page ads boosts engagement by 22%! There is a valuable opportunity for your business to implement video in your sales and marketing efforts to...
SAM Cures Lead Follow-Up Blues [Absolute Air Success Story]

SAM Cures Lead Follow-Up Blues [Absolute Air Success Story]

Lead follow-up blues are a thing of the past for Absolute Air, a home service business in Utah County, UT that has increased its new lead closing ratio from 15% to 45%+. This is a solid 3X increase. Don’t go thinking, “…those leads must be better...
7 Best Email Greetings

7 Best Email Greetings

Do you have the same problem as me? The problem of slow-onset anxiety when drafting an email and you aren’t sure what the best email greeting should be for your recipient. Is “Hey” too relaxed, is “Dear” too formal, is “Morning!” too cheery (especially if it’s a...
Wanna Look Like a Rockstar? [The Maids Success Story]

Wanna Look Like a Rockstar? [The Maids Success Story]

Every franchisor aims to give the best products and services to their franchisees, especially in  their marketing and sales. Ideally, franchise systems seek to improve franchisee business, allow them to work a little less, make a little more, close more sales, and...

Lead Conversion Paradox (For Marketing Agencies)

I had a meeting recently with the founder of a highly respected digital marketing agency, and his comments about lead conversion caught me a little off guard. This firm specializes in SEO, PPC, and some managed services, and they’re good. They focus a lot of attention...
10 Best Email Subject Lines

10 Best Email Subject Lines

With more than 124 billion business emails being sent per day and the average office worker receiving more than 100, we all have a lot of inbox clutter to manage. Despite the clutter, email can still be an effective way to communicate with and engage prospects and...

Increase Email Open Rates and Click-Throughs

Email open rates not what you’d like them to be? Welcome to the club. 90% of marketers see email marketing as a primary objective, and yet many struggle to show clear ROI and hit their campaign goals. Our team did some research to help our clients understand why...

Marketing Automation: Taking Out The Trash

An introduction into the world of Sales and Marketing Automation by Conrad Kolba. Isn’t it great when you tell your son that trash day is on Tuesday and he takes out the trash every Monday night without being reminded? Isn’t it wonderful when your staff follows up on...