Lead Conversion Paradox (For Marketing Agencies)

I had a meeting recently with the founder of a highly respected digital marketing agency, and his comments about lead conversion caught me a little off guard. This firm specializes in SEO, PPC, and some managed services, and they’re good. They focus a lot of attention...
10 Best Email Subject Lines

10 Best Email Subject Lines

With more than 124 billion business emails being sent per day and the average office worker receiving more than 100, we all have a lot of inbox clutter to manage. Despite the clutter, email can still be an effective way to communicate with and engage prospects and...

Increase Email Open Rates and Click-Throughs

Email open rates not what you’d like them to be? Welcome to the club. 90% of marketers see email marketing as a primary objective, and yet many struggle to show clear ROI and hit their campaign goals. Our team did some research to help our clients understand why...

Marketing Automation: Taking Out The Trash

An introduction into the world of Sales and Marketing Automation by Conrad Kolba. Isn’t it great when you tell your son that trash day is on Tuesday and he takes out the trash every Monday night without being reminded? Isn’t it wonderful when your staff follows up on...

Lead Nurturing Needs Are On The Rise – Here’s Why

Inbound Lead Paradox As we work with business owners and marketing leaders to automate their lead nurturing and conversion systems, I am surprised how often I hear misconceptions about the value of their inbound leads based on their poor conversion rates. That issue...

What’s New- ClientTether 2.5

A Look at Client Engagement Features When it comes to client engagement and sales automation, being able to send a delayed message is paramount. We have made it super simple and easy with version 2.5. Months ago, during a demo of ClientTether’s client engagement...

Lead Engagement & Sales Automation Event

Last week, ClientTether hosted our first lead engagement, sales, and marketing automation networking event at Labyrinth Reality Games. The event started with a bang! Then a thump. Then an, “ouch!” Seriously, a lot of people stumbled through several of the challenges....

Sales Automation – Can It Be Done?

Yes, it most definitely can! True sales automation can be achieved, though most sales and marketing leaders don’t know how or don’t have access to the tools they need to facilitate it. It can seem daunting to automate all or some of your sales process, but...