by Dave Hansen | Mar 19, 2019 | Blog
I had a meeting recently with the founder of a highly respected digital marketing agency, and his comments about lead conversion caught me a little off guard. This firm specializes in SEO, PPC, and some managed services, and they’re good. They focus a lot of attention...
by Dave Hansen | Feb 22, 2019 | Blog
For many years, burgers were served without fries and peanut butter was spread on sandwiches without the company of jelly. This didn’t detract from the deliciousness of either one, but in retrospect, they now seem a bit incomplete. Our franchisor and service clients...
by Dave Hansen | Feb 15, 2019 | Blog
Email open rates not what you’d like them to be? Welcome to the club. 90% of marketers see email marketing as a primary objective, and yet many struggle to show clear ROI and hit their campaign goals. Our team did some research to help our clients understand why...
by Dave Hansen | Feb 4, 2019 | Blog
Inbound Lead Paradox As we work with business owners and marketing leaders to automate their lead nurturing and conversion systems, I am surprised how often I hear misconceptions about the value of their inbound leads based on their poor conversion rates. That issue...
by Dave Hansen | Jan 23, 2019 | Blog
Last week, ClientTether hosted our first lead engagement, sales, and marketing automation networking event at Labyrinth Reality Games. The event started with a bang! Then a thump. Then an, “ouch!” Seriously, a lot of people stumbled through several of the challenges....
