Lead Conversion Paradox (For Marketing Agencies)

I had a meeting recently with the founder of a highly respected digital marketing agency, and his comments about lead conversion caught me a little off guard. This firm specializes in SEO, PPC, and some managed services, and they’re good. They focus a lot of attention...

Increase Email Open Rates and Click-Throughs

Email open rates not what you’d like them to be? Welcome to the club. 90% of marketers see email marketing as a primary objective, and yet many struggle to show clear ROI and hit their campaign goals. Our team did some research to help our clients understand why...

Lead Nurturing Needs Are On The Rise – Here’s Why

Inbound Lead Paradox As we work with business owners and marketing leaders to automate their lead nurturing and conversion systems, I am surprised how often I hear misconceptions about the value of their inbound leads based on their poor conversion rates. That issue...

Lead Engagement & Sales Automation Event

Last week, ClientTether hosted our first lead engagement, sales, and marketing automation networking event at Labyrinth Reality Games. The event started with a bang! Then a thump. Then an, “ouch!” Seriously, a lot of people stumbled through several of the challenges....