Paid marketing is another great way to attract new clients, and if you are smart about it you don’t need to break the bank to get the exposure you need.
Paid marketing can be very effective and it can quickly accelerate a company’s customer growth. Though it is important to remember you can easily be lured down a rabbit hole and quickly exceed your marketing budget. A common mistake is to assume that when you see good results from one type of marketing, that it will carry over to a different type of marketing. A great example of this is when you have customers who find you through a blog and might purchase 10% of the time. Whereas customers who find you through an ad might buy 1% of the time. The best way to be sure your marketing is effective, is to start small and then evaluate before you move forward.