This makes sense in the physical world, but perhaps even more so in the virtual world. From Facebook, Twitter and LinkedIn, you want to be where your potential customers will see you. They can get to know you and your business by the things you write about or the subjects you are interested in. Blogging is another great way to get out there. When you get mentioned by bloggers who reach your target audience, the mention feels more natural and is more likely to be effective.
Some business post a couple of times a day, some a couple of times a week. It doesn’t take too much time, but do not underestimate the power of putting yourself where your potential customers will be. We live in an age of social media – take advantage of all it has to offer your growing business.